5 Vital Elements an Effective Landing Page
Producing a landing page that is competitive and facilitates conversions is not a straightforward job. There are numerous factors to consider based on customer needs and psychology. When it comes to landing pages, there is no one-size-fits-all approach. Every landing page will have a different visitor, service or product, niche, and call-to-action. With that being […]
Why Retailers Should Use SMS Marketing
When it comes to marketing one’s business, there are quite a few options available, but not all marketing tools can provide you with the results you need. For instance, those retailers who use email campaigns know all too well that it doesn’t really matter how well crafted your email is; if it sits unopened in […]
Manufacturing Trends in 2021
There has been a lot of talk about Industry 4.0 and its revolutionary impact on the manufacturing world. Sophisticated ecommerce software development helped manufacturers reduce their costs, improve operational visibility, cut down on production times, and deliver outstanding customer support. However, as impactful as the fourth industrial generation was, it is now time to focus […]
Best Practices for a Magento Website
Despite Magneto being a favorite and powerful ecommerce platform, over time, it too can fall short of expectations. As is the case with other website platforms, Magneto websites are also susceptible to issues and bugs over time. Keeping that in mind, here are some of the best practices to ensure your Magneto website keeps performing […]
Advertising Options for Retailers 2021 Vs. 2019
The COVID-19 pandemic resulted in an almost overnight closure of retail stores and the opening of a remote working model for most businesses. Ecommerce retailers are now facing more pressure than ever as they see unprecedented demand in online orders. In addition, since there are so many online stores to choose from, ecommerce businesses need […]
Leveraging the WebP Image Optimization for Magento 2
Do you know that images that are not optimized can slow down a website? If your website does not load properly in less than 3 seconds, 50% of your website visitors will leave. Hence, it is vital for every ecommerce store to make sure its images are properly optimized so that it does not lose thousands […]
ADA Compliance for E-Commerce Retailers: Why Is It Necessary?
The Americans with Disabilities Act was signed into law on July 26, 1990, to increase access and provide equal opportunities for people with disabilities. For retailers, this law extended not just to brick-and-mortar stores but also to digital properties, including ecommerce stores and mobile apps. Today, big name retailers like Amazon, Target, and eBay have […]
Is Your Site Vulnerable? Website Security Issues For Magento 2
Magento 2 is one of the most popular e-commerce software, and about 250,000 merchants worldwide use this technology. If you have a Magento store, it is crucial that you pay attention to the security, updates, and maintenance of your website so that it performs optimally for your customers — otherwise, you risk losing a lot of traffic. […]
Using Business Intelligence for Product Personalization
Consumers these days are not satisfied with the run-of-the-mill options an e-commerce business can provide for them. Instead, they prefer products that allow them to showcase their personality. Many e-commerce stores are now mimicking the brick & mortar store strategy that started with personalized gift items like phone cases, laptop sleeves, and mugs and providing […]
How to Make Money Using Online Marketplaces
Many People wonder, but how do you make money using online marketplaces? Is it really as easy as it seems? When you run an online marketplace, you act as the connection between the buyer and the seller. Effectively, you offer them a platform to sell their products – a platform that you can monetize. There […]