5 Vital Elements an Effective Landing Page
Producing a landing page that is competitive and facilitates conversions is not a straightforward job. There are numerous factors to consider based on customer needs and psychology. When it comes to landing pages, there is no one-size-fits-all approach. Every landing page will have a different visitor, service or product, niche, and call-to-action. With that being […]
Why Retailers Should Use SMS Marketing
When it comes to marketing one’s business, there are quite a few options available, but not all marketing tools can provide you with the results you need. For instance, those retailers who use email campaigns know all too well that it doesn’t really matter how well crafted your email is; if it sits unopened in […]
Manufacturing Trends in 2021
There has been a lot of talk about Industry 4.0 and its revolutionary impact on the manufacturing world. Sophisticated ecommerce software development helped manufacturers reduce their costs, improve operational visibility, cut down on production times, and deliver outstanding customer support. However, as impactful as the fourth industrial generation was, it is now time to focus […]
Best Practices for a Magento Website
Despite Magneto being a favorite and powerful ecommerce platform, over time, it too can fall short of expectations. As is the case with other website platforms, Magneto websites are also susceptible to issues and bugs over time. Keeping that in mind, here are some of the best practices to ensure your Magneto website keeps performing […]
Advertising Options for Retailers 2021 Vs. 2019
The COVID-19 pandemic resulted in an almost overnight closure of retail stores and the opening of a remote working model for most businesses. Ecommerce retailers are now facing more pressure than ever as they see unprecedented demand in online orders. In addition, since there are so many online stores to choose from, ecommerce businesses need […]
Leveraging the WebP Image Optimization for Magento 2
Do you know that images that are not optimized can slow down a website? If your website does not load properly in less than 3 seconds, 50% of your website visitors will leave. Hence, it is vital for every ecommerce store to make sure its images are properly optimized so that it does not lose thousands […]
ADA Compliance for E-Commerce Retailers: Why Is It Necessary?
The Americans with Disabilities Act was signed into law on July 26, 1990, to increase access and provide equal opportunities for people with disabilities. For retailers, this law extended not just to brick-and-mortar stores but also to digital properties, including ecommerce stores and mobile apps. Today, big name retailers like Amazon, Target, and eBay have […]
Fraud Detection and Prevention in Ecommerce
E-commerce has seen an unprecedented rise in sales in the past decade and is predicted to have continual growth as more and more businesses shift their operations online. However, the increase in e-commerce platforms has also positively correlated with the rise in fraud instances, plaguing the industry by affecting widespread user adoption. The fraud starts […]
Is Your Site Vulnerable? Website Security Issues For Magento 2
Magento 2 is one of the most popular e-commerce software, and about 250,000 merchants worldwide use this technology. If you have a Magento store, it is crucial that you pay attention to the security, updates, and maintenance of your website so that it performs optimally for your customers — otherwise, you risk losing a lot of traffic. […]
Predictive Logistics In Alcohol Delivery
The boom in ecommerce, particularly after the emergence of the novel coronavirus, has impacted the alcohol industry in a major way. Ecommerce alcohol sales in April 2020 went up by six times, if you compare it to 2019 sales, reported Nielson data, and the trend remained in the following months. For the alcohol industry, this […]
