Why Retailers Should Use SMS Marketing
When it comes to marketing one’s business, there are quite a few options available, but not all marketing tools can provide you with the results you need. For instance, those retailers who use email campaigns know all too well that it doesn’t really matter how well crafted your email is; if it sits unopened in […]
Benefits of Starting Your own Marketplace
EBay, which was the first company to play by the marketplace model, is now 22 years old, and it’s safe to say a few internet ages have passed since then. So if they are still running the business, then they must have done something right! Let’s have a look at the eCommerce giant and see […]
Black Friday & Cyber Monday 2020 is History! Now Let’s Learn From It!
https://youtu.be/ULVwU_DcdX0 Black Friday/Cyber Monday (BFCM), and the rest of the holiday shopping season is in the rearview mirror. Black Friday was up 22% year-over-year. Cyber Monday was up 15%. Bots were buying up all the Playstations. It’s 2021 and shoppers are still returning holiday purchases to Amazon sellers. Those returns will wind up going to… […]
Is Your Website Ready For Christmas Traffic?
The Christmas season sees a surge in website traffic as well as issues like Distributed Denial of Services and fraud. Even a few more seconds added to page load time can cause your customers to go to your competitors, thereby resulting in a loss of sales. In order to ensure your website is Christmas-ready, you need to
Christmas Blues for Retailers: Reverse Logistics & Returns After Christmas
Thanks to online shopping, buying Christmas presents is now easier than ever, despite the raging pandemic. Firefly’s partner Cloudcafe helps Retailers deal online returns coming in at 15-40%!