Strategic Sales & Technology Advisory

behind the scenes at Firefly Solutions

About Us

At Firefly Solutions, we are more than just consultants—we are your strategic partners in achieving startup and nonprofit success. As a premier sales and technology advisory firm, we empower organizations to master their market positioning, optimize their growth strategies, and leverage cutting-edge technology to stay ahead of the competition. Our holistic approach ensures that startups move beyond their initial product vision to fully meet market needs, while nonprofits receive the dedicated support they need to thrive.

Our Services

We offer a comprehensive range of advisory services tailored to the unique challenges of tech startups and nonprofits, including:

  • Market Analysis 🔍: Understanding why customers buy, identifying ideal customer profiles, and uncovering new opportunities across industries.

  • Sales Strategy 📈: Crafting go-to-market plans, optimizing sales processes, and driving sustainable growth.

  • Technology Advisory 💡: Leveraging the latest tech advancements—AI, Machine Learning, Blockchain, and more—to enhance your product offerings.

  • Investor & Fundraising Advisory 💰: Providing strategic guidance to secure critical funding and partnerships.

  • Custom Software & Product Development 🖥️: From ideation to launch, we provide end-to-end product development services, including the creation of custom software solutions that meet your unique business needs. Our team ensures seamless integration and automation to bring your product vision to life.

Our advisory services are designed to be scalable and adaptable, ensuring that both startups and nonprofits can achieve their full potential. With over 18 years of experience, Firefly Solutions is committed to delivering strategic insights that drive real results.

With over 16 years of best practices in multiple industries including Retail, Marketing Technology, Manufacturing, Distribution, Logistics, Transportation, Healthcare, Hospitality, Food + Beverage and Financial Services.

“Jane makes the trains run on time” ~ CIO, Patriot National Insurance

Leadership Spotlight:

Jane E. Powell is a seasoned senior executive with a wealth of cross-functional leadership experience that has consistently driven positive outcomes for organizations of all sizes and sectors. Her diverse background spans multiple industries, providing her with unique insights and the ability to lead teams through complex challenges. Jane’s leadership is characterized by her hands-on approach, which combines practical experience with a deep understanding of sales, business development, and process optimization across both domestic and international markets.

🎯 Strategic Expertise & Practical Insights

Jane’s extensive experience in business development and sales has honed her ability to create and implement strategies that drive revenue growth. Her formal sales training has refined her methodologies into a precise science, making her a trusted advisor to organizations looking to improve their sales performance. When you engage with Jane, you gain access to these hard-earned lessons and practical strategies, which are instrumental in transforming how your team approaches sales and business development.

🤝 Impactful Coaching & Mentorship

As a mentor and coach, Jane invests in her clients’ success, ensuring sales teams understand their roles and embrace accountability. Her guidance helps sales managers implement processes that deliver reliable, scalable results, leading to sustained growth.

🌟 A Journey of Dedication & Impact

From her roots in Oxford, NC, to her influential role in the Tampa Bay business community, Jane’s journey is a testament to her dedication and ability to drive meaningful change. Her broad experience across various industries enables her to assimilate ideas and strategies that are uniquely tailored to each client’s needs. Jane’s passion lies in solving complex business challenges by combining the right people with proven processes and leveraging technology to scale these solutions effectively.

🌍 Community Leadership & Nonprofit Advocacy

Beyond her professional achievements, Jane is a dedicated community leader. She hosts several influential networking groups, including CIO xChange and Security Anonymous, fostering connections and facilitating knowledge sharing among industry peers. Her commitment to giving back is further exemplified through her leadership of PWN4PWN, a nonprofit organization she founded to support individuals with narcolepsy. As CEO and Executive Director of PWN4PWN, Jane has grown the organization into a vital resource within the narcolepsy community, advocating for those in need and providing essential support.

professional woman headshot

Our CEO, Jane E. Powell